Research into different audiences

For each genre of music there is an associated target audience.

Pop

The pop genre carries a target audience of both girls and boys, however mainly young/teenage girls. Women are definitely more dominant in the pop industry and they tower over the male artists, this is one reason why the target audience is mainly young girls. Pop is the most common and wide spread music genre and has an E demographic as mainly students and young people listen to it. The average ages range between 12-24 and majority are females.

Rap

Rap is becoming more and more popular as the years go by and is a genre enjoyed by a huge variety of people. Again, rap has a main demographic of E as it's main target audience is young male students. It mainly focuses on stories about life and crime, which young people can relate to.

Rock

Rock music is a very widespread genre and therefore has a huge variety of audiences and rock also has a lot of sub-genres. However the main target audience associated with rock is older males, with a demographic of C1/2, but with the sub-genres containing indie music, it attracts a younger teenage audience with a mixture of boys and girls.

Country

Country music carries a target audience between 18-54 year olds, meaning that it is a very widespread genre with a big variety of audiences. However it's main audience ranges between 25-45 year olds. People who listen to country music are generally in the top part of the demographic scale, for example the A/B. Over the last 2 years country music has become more popular because of world famous artists like Taylor Swift, who also overlaps in the pop industry.

Reggae

The reggae genre secured it's place in the music industry during the 60s and 70s. The main target audience for reggae were the poor working class Jamaicans, however it soon spread widely throughout the world and is still enjoyed today by a wide range of ages and races.